​Here at AVPro and Murideo we talk a lot about ISF calibration and how important it is when building a high performance A/V system. Display calibration is necessary to achieve two goals: 

1. Ensure that the display shows the content as intended. For example, red being the correct red instead of an orange-ish red or an oversaturated red.
2. Ensure that the viewer can see all of the details in the picture regardless of the room lighting. Nobody should miss out on shadow details when watching a dark TV show, movie, or playing a video game!

You typically hear about ISF calibration in residential environments, but what about commercial environments? How important is image accuracy when showing advertisements? How important is it to match multiple displays in the same room, to match the displays that make up a video wall, to make a commercial display comfortable to look at and easy to read?

As important as ISF calibration is to a home theater system, it is as equally important in a commercial environment. Let’s take your favorite sports bar for example. Next time you go, look around at all of the displays see if they all match. Check out the grass on the baseball field. Does it look real or radioactive? Take a look at the white jerseys. Can you see detail in the jersey or is the white totally blown out? Calibration will fix all of these problems by making all of the displays look the same.

​Next time you encounter a video wall, maybe at an airport, take a look at each panel. Especially when an advertisement pops up. Are all of the panels equal in brightness, or are some brighter or darker than others? Do they match in color, or are some white while others are a blue-ish white? Now imagine that you are a marketing executive for a brand that pays for advertising space in that airport. What would you think if you saw your brand or logo on the screens and the color of your logo was incorrect? All of these problems will be fixed with calibration since all of the displays are calibrated to the same standard.

In many cases a commercial display will be initially set up in its brightest picture mode. Not only does this ruin the image quality, but it can literally be painful to look at. That last thing someone wants after a nice dinner in a restaurant is a migraine. In one extreme case, in an airport I had to close my eyes while coming down the escalator because the LED wall is entirely too bright. Not only is this unnecessary wear and tear on the display, but it can be dangerous!
 
As important as ISF calibration is in a home theater system, it is equally and arguably more important in a commercial environment. In these cases, the goal is not only image fidelity and accuracy, but also to save the life of the displays and to keep people looking at these displays comfortable and safe. 

Calibration, testing and troubleshooting, Murideo is gearing up for CEDIA 2019 and will be located in booth #1643. This year be sure to stop by for scheduled demonstrations including HDR calibration, calibration with CalMAN AutoCAL, 8k and more with Jason Dustal of AVPro and Tyler Pruitt of Portrait Displays. The SIX A & SIX G Test Suite will be on display as well as the Fox & Hound Kit, a must on every integrator's truck. Finally, don't miss the AVPro Customer Appreciation Party on Friday, September 13 from 7-10PM at 10 Barrel Brewing in downtown Denver, details below!

We'd love to meet you at CEDIA! Visit us at booth #1643 or simply fill out the form above to set up a meeting time.

​CEDIA SHOW SCHEDULE
Thursday, September 12
9:00 AM – 6:00 PM
Friday, September 13
9:00 AM – 6:00 PM
Saturday, September 14
9:00 AM – 5:00 PM
VENUE
The Colorado Convention Center
700 14th Street
Denver, CO 80202

AVPRO CUSTOMER APPRECIATION PARTY
WHEN: ​SEPTEMBER 13, 2019, AFTER CEDIA DAY 2 from 7:00 PM - 10:00 PM
WHERE: 10 BARREL BREWING - DENVER, 2620 WALNUT STREET, DENVER, CO 80205

JOIN US FOR A NIGHT OF DRINKS AND FOOD AT THIS OPEN HOUSE STYLE EVENT. STOP BY FOR ONE OR STAY ALL NIGHT, WE WANT TO SAY THANK YOU FOR THE CONTINUED SUPPORT WE RECEIVE FROM OUR AMAZING CUSTOMERS!